The world of luxury watches is not only linked to a passion for watchmaking, but also to the possibility of long-term profits. Investing in watches can be a solid way to diversify your portfolio, if you know how. In this guide, we’ll show you the key aspects to start investing in luxury watches in 2025.
Why are luxury watches a good investment in 2025?
The luxury watch market has seen a steady rise in recent years, with iconic brands such as Rolex, Patek Philippe, and Audemars Piguet leading the demand. As collectors and aficionados seek out rare or exclusive timepieces, these models have increased in value over time, becoming an attractive investment.
Some reasons why investing in luxury watches is a good idea in 2025 include.
- Constant appreciation: Watches from renowned brands tend to increase in value over time, especially if kept in good condition.
- Limited production. Many luxury brands produce limited editions, which creates exclusivity and increases resale value.
- Portability: Unlike other assets, watches are easy to transport, store, and secure.
How to Start Investing in Luxury Watches (Beginner’s Guide)
Investing in watches isn’t as simple as buying any model from a luxury brand. To maximize your returns, you must consider several key factors. Here are some essential tips:
- Research the brands with the most potential . The most recognized brands aren’t always the best options. However, some have proven to be consistently profitable. These include:
- Rolex is synonymous with reliability and prestige, classic Rolex models, such as the Submariner or the Daytonrarelylly safe bets for investors.
- Omega : Famous for its Speedmaster line (the ” Moonwatch “) and the Seamaster , Omega has been a trusted brand in the world of luxury watches. In addition to being affordable compared to other luxury brands, models like the Speedmaster and Seamaster have consistently appreciated in the pre-owned market. Omega is a great choice for those looking to balance quality, history, and appreciation.
- Cartier: Although known for its jewelry, Cartier also makes luxury watches with a rich heritage. Iconic models like the Santos and the Tank combine elegance and functionality. These watches have significant resale value due to their classic design and the brand’s history. Investing in a Cartier watch is not only a matter of fashion, but also of durability and long-term appreciation.
- Select the Right Model
Not all watches from a brand have the same investment potential. Models in high demand on the pre-owned market or limited editions often offer higher returns. It’s a good idea to consider:
- Condition: Watches in perfect condition, with their original boxes and papers, usually have a higher resale value.
- Rarity: Limited editions or discontinued watches are often more valuable.
- Authenticity: It’s vital to ensure the watch you buy is authentic. Buy only from trusted dealers or recognized auction houses. At Compraventa de Relojes Javier Calvo, we guarantee the authenticity of all our watches.
- Consider the market situation.
Like any investment, luxury watches are influenced by market trends. In 2025, interest in luxury sports watches and classic models remains strong, but it’s always important to review market reports and current trends.
Common mistakes when investing in luxury watches
As with any type of investment, it’s easy to make mistakes, especially if you’re new to the world. Some of the most common mistakes include:
- Impulse buying. It is important to research and compare before purchasing a watch, avoiding rushed purchases based on emotions.
- Not considering additional costs : When investing in watches, you have to consider the costs of maintenance, insurance and storage.
- Not verifying authenticity: Never buy a watch without first verifying its authenticity, especially if it is a second-hand purchase.
Recommended watches for investment in 2025
Based on current demand and market performance, these are some of the models with the greatest potential for appreciation in value in 2025.
- Rolex Daytona (Ref. 116518)
The Rolex Daytona Mother of Pearl Dial is an exclusive variant of the iconic Cosmograph Daytona, one of the most sought-after watches by collectors and investors. This version is distinguished by its mother-of-pearl dial, which offers a unique and natural luster. The elegant and sophisticated design of the mother-of-pearl is complemented by the classic chronograph counters and yellow gold details. This watch combines the sporty functionality of the Daytona with a touch of luxury and exclusivity, making it a coveted piece for both its aesthetics and its market value. - Omega Seamaster Diver 300M (Ref. 210.30.44.51.03.001)
The Omega Seamaster Diver 300M is one of the brand’s most iconic diving watches, renowned for its technical performance and timeless design. Equipped with a 44 mm stainless steel case, this watch stands out for its ceramic dial with an engraved wave finish. The bezel is also made of ceramic with a white enamel diving scale. Water resistant to 300 meters. Famous for its appearance in the James Bond saga, the Seamaster Diver 300M is ideal for both everyday use and underwater activities, and is highly valued by collectors and enthusiasts of luxury sports watches. - Cartier Santos Large (Ref. WSSA0018)
An iconic watch from the brand, known for its elegant, square design. With a 39.8 mm stainless steel case, it combines classic and modern style. Its white dial with Roman numerals and blue hands is a tribute to the original 1904 design. Equipped with an automatic movement, it offers precision and reliability. It also features a quick-release strap system, adding versatility to this refined model, ideal for everyday use or formal occasions.
Where to buy luxury watches for investment
To ensure you’re purchasing a legitimate luxury watch, it’s crucial to shop in the right places. At Compraventa de Relojes Javier Calvo , we offer a wide selection of high-end watches with a full guarantee of authenticity. Our store specializes in the purchase and sale of luxury watches, both new and pre-owned, ensuring that each piece has been expertly verified.
Conclusion
Investing in luxury watches can be a profitable way to diversify your investments, but it requires research and patience. If you’re a beginner, start by familiarizing yourself with the most sought-after brands and models, and don’t forget to consult with experts when necessary. With the right knowledge, you’ll be able to make sound decisions and see your investment grow over time.
